February 25, 2011

Dem Peacocks be Groovy

By Anna | 4 Comments »

I had the great pleasure of riding my first hand-built custom bike on the Minneapolis trip, made with passionate love by Erik Noren of Peacock Groove.


This bike was called the fruit stripe – named after that fruity zebra gum…remember that stuff? His story of how this bike came about involved his 5 year old self collecting bugs, thwarting parental authority, bicycle time trials, and the delicious reward that was fruitstripe gum. Happy childhood memories = one bad ass track frame with lots of character.

Noren builds custom frames to built the rider’s individual needs and persona. Some frames are built in a classic and timeless style, Noren’s frames are created to be the owner’s. Period. Pretty awesome I think! There is wonderful detail in every inch of a Peacock Groove; they are truly drool worthy! What else can I say?

The fruit stripe was tons of fun to ride; very light but sturdy, and quick! But to¬†really know how quick it was I’d have to give it another ride when ice isn’t distracting me. Conveniently I will be returning to Minneapolis this summer. Humm….

I took a ton of photos of bikes in various stages of creation, he was getting ready to head out for NAHBS, but some of them were “secrets” so you’ll just have to check out his site to see more recent work. There was one secret cross bike that matched my nail polish perfectly, and I reeeeaaaaly wanted it.

These photos can really speak for themselves, so I’ll just shut up now.


Ross and I are already imagining what ours would (or will?) look like.

Great stuff! Lots of style! We give Peacock Grooves 2 thumbs up!

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  1. On February 25th, 2011 Kate said:

    Love the fruitstripe gum bike!

    I actually found some of that gum a couple years ago. Bought it and tried it and WOW. What a letdown. I know that stuff is “never as good as you remember”, but I definitely don’t recall fruitstripe gum tasting that horrible. Blech!

  2. On February 25th, 2011 Lovely Bicycle! said:

    I was just looking at their gorgeous dropouts. Absolutely beautiful; great work!

  3. On March 1st, 2011 lowrah said:

    Aw… we love the Peacock Groove.


    Photoshoot from NAHBS- be sure to click the “more” button.

  4. On March 6th, 2011 Mary Westmacott said:

    Love these Peacock models, great looking stuff, thanks for posting x

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